What’s killing your conversion rate?

What's your landing page's URL? *

This is the page that we'll optimize for conversions.

We're preparing your technical health check now! Please continue the quiz to check the rest of your site.

What's your landing page's goal? *

Selling products online.
Collecting leads or building my email list.
Increasing downloads or trials.

Think about your main headline. Does it have the following things?

Matches the messaging of your traffic source or ad
Clear about the offering and to the point.

Please select all that apply.

Now we'll take a look at the text on your landing page, aka 'copy.' Does your copy:

Address your target market's pain points.
Highlight your offering's key features and benefits.
Relate to your reader by being written in first person and in a personable voice, where applicable.
Free of all typographic errors and broken links.

Please select all that apply.

Let's check up on if your landing page builds trust. Does it:

Have reviews and testimonials from happy users or customers?
Have logos or badges from recognized partners, customers or other affiliated organizations?
Have guarantees, a privacy policy, a return or refund policy, and/or anti-spam policies if applicable?
Have super easy contact options that are clearly seen like: a phone number, a physical address, and an email address.

Please select all that apply.

Now let's check on the forms you want your visitors to fill out - whether that's an email collection form, registration or checkout. Please check if your form:

Only has the fields that you need, and the fields that your user expects.
If long, is broken up into multiple steps.

Please select all that apply.

Your call to action button needs to stand out. Does it:

Use a contrasting colour to stand out and look like a button.
Blend in with the background or look unclickable.

Now let's zoom out and take a look at your overall layout. Is it:

Uncluttered, with only important information and relevant sections that visitors need.
Using a legible font that's large enough to read (yes, even big enough for grandma.)
Using a simple navigation structure with minimal links

Please select all that apply.

What's the best email to send your report to? *

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